How Brands Celebrated Diwali With Impactful Campaigns

Diwali, the festival of lights, is one of the most awaited and celebrated occasions in India. It is a time of joy, gratitude, and hope, especially after the challenging times of the pandemic.

It is also a great opportunity for brands to connect with their customers and showcase their values and offerings.

This year, many brands launched creative and impactful social media campaigns that highlighted the themes of hope, joy, gratitude, and togetherness in the post-pandemic world. They used storytelling, emotion, and humor to deliver their messages and engage their audiences. Here are some of the best campaigns that caught my attention:

Haier: #DoDoDiwali

Haier India takes their challenger brand approach to launch their latest AI-generated Diwali digital campaign. Building on the excitement of Diwali, the campaign celebrates the zeal of coming together of Diwali and the cricket team’s winning streak at World Cup 2023. The campaign also invited people to share their stories of lighting up someone’s life with the hashtag #DoDoDiwali and get a chance to win an HP laptop. The campaign resonated with the spirit of giving and spreading happiness, which is the essence of Diwali.

Watch the video here.

Adani Realty: #AddressOfGoodness

Adani Realty, in celebration of Diwali, has unveiled a heartwarming ad film reinforcing its brand identity as the #AddressOfGoodness. The campaign created by Tonic Worldwide is about a young guy who gets teased by his sister for sending greeting cards. But he keeps going and writes addresses on each card. The campaign also asked people to share their stories of goodness with the hashtag #AddressOfGoodness and get a chance to win a gift voucher. The campaign touched upon the emotions of kindness and generosity, which are often forgotten in our hectic lives.

Watch the video here.

Qoruz: Report on Influencer Marketing

Qoruz, the influencer marketing platform, has unveiled its Diwali 2023 Report, revealing the interplay between consumers and influencers. The report provides insights into the impact of influencer marketing on brand promotion during the festive season. The report also revealed the trends and insights of how brands used influencers to promote their products and services during Diwali 2023. The report showed that over the past two years, there has been a remarkable 21% increase in influencer collaborations, reflecting the strengthening of partnerships between brands and influencers. The report also highlighted the role of micro and nano influencers in driving engagement and conversions for brands.

Read the report here.

These are some of the examples of how brands leveraged the festival of lights to convey meaningful messages and create a positive impact. They not only showcased their products and services, but also their values and vision. They also engaged their customers and potential customers in a meaningful way, by inviting them to share their stories and experiences. These campaigns were a great example of how social media can be used to create brand awareness, loyalty, and advocacy. We hope you enjoyed reading about them and got inspired by them. Happy Diwali! 🎆